ThePatch :: Automobile AutoAwesome (that wasn’t quite)

Looking for a more creative direction for this weeks theme Marketing/Automobile on ThePatch I had to look no further than my grandson. He loves lego, the lego movie and everything is awesome, within seconds of suggesting we make a short movie he was designing and assembling a suitable awesome car from scratch and worked out a little sequence before I had my camera ready. We had fun shooting the circling Awesome-Mobile, although you can glimpse his enthusiastic hands in a couple of frames. To keep within the everything awesome theme I had planned to let google+ autoawesome create the *Motion gif for me.  Alas it only used a couple of the 25 photos we had created (see the google+ efforts below) so I went back to an on-line service called imgflip to create the GIF file (above left).
 
Since all of this was fun but probably not serious enough to enter on the patch so I have returned to a still photo of the wonderful little Awesome-Mobile itself but decided what the heck to go with the Gif (or is that Jif?)!
 

ThePatch :: (Not so) dedicated follower of fashion

This week theme Marketing/Fashion for the The Patch is another a bit out of my league. I’m definitely not a dedicated follower of fashion. So I put off and put off this assignment, to the last hours and when I figured I’d actually have to do something, I tried to focus on fashion hype rather than something actually in fashion which I knew I would get out of date. I had recently heard the phase “Orange is the New Black” (I have since found out its a Netflix/TV series, which sounds a lot like the old Australian reg grundy produced favourite called prisoner) and tried to assembly something in those “fashion” tones. I must I had fun with different lighting (see the autoawesome motion gif below),but I opted for some post processing to gove it an advert feel. In the end I just didn’t like the “tall” composition so i just cropped it, a lot!

ThePatch :: Real Estate Marketing

I’m not exactly the marketing type and estate agents leave me uneasy, so I figured this theme might be a real challenge for me. I did a bit of research of real estate ads in the paper and a then the little A4 posters in the agents windows. So their photos might in general be ordinary but a lot of effort had been put into the “over the top” descriptive headers. Rather than drive around and look for a specular house, I figure I should photograph my place (not for sale by the way) but perhaps in an “over the top” way like the agents descriptions. A long exposure night shot seemed to hit the spot after a tweak or two in perfect effects not sure I’m so good on the real estate speak headline itself.
 

ThePatch :: Marketing to the Unconsumer

I didn’t want my submission to this weeks the patch theme Marketing/Product to be overly commercialized and haven’t Amazon claimed the patent on product against backlit white background anyway? My sentiments don’t lie in the “must have” marketing side anyway. I had contemplated doing a faux ad for my home brew. After three weeks in Saudi Arabia a beer is a welcome sight. Alas having been away a lot there was no new home brew to enjoy, and +Stephen Anthony had already used the concept very well. The TV, Magazines and Newspapers seem to be full of ads for the latest smartphones or telecom plans, so I though about that and decides to make an ad not to buy one, instead stick with your old nokia.

My plan was to use a close up yet dark HDR image, which was ok but some stains on the blank screen were distracting so I decided to have the screen lit, which had the advantage the keyboard also lights up. It didn’t take me long to figure that a google search page would be perfect (nokia had such apps way before their phone could even do the internet!). I then experimented with light and a simple eveready torch and longish exposure gave the perfect vignette to create a retro grunge effect (no fancy instagram filters downloaded or required).

My nokia is well loved and very well travelled and has been to the back of the Himalayas, deep into the Amzon, the Andes and all over Africa, even Europe. In a lot of places the GSM signal just wasn’t there or not strong enough but the tiny camera still worked. I actually did succumb and upgraded to an Android phone long ago, but I still pack the nokia as the cheapest and most reliable phone on foreign soil is to buy a prepaid SIM card (at the airport when you arrive).

Have you seen this man?

I have just had a bit of fun with a chrome app called OU PhotoFit Me, its put out by the Open University in the UK, as a promotion for enrolment in their Psychology & Social Science courses  This is clever marketing.

You wouldn't recognize me from my PhotoFit but it was fun trying to get some resemblance. I guess I don’t look in the mirror enough and the body parts are definitely from the young and beautiful people. So perhaps this is the “I wish” Photo Fit.

They also have a few suggested celebrities you should try out for a Famous Face Fit, I’m sure you will be able to do better than the ones posted so far. Have a play in the app below.