Tuesday, September 28, 2021

The creeping cost of upgrades

I have notice with a sadness that the former champions of perpetual license (ie you buy the software) in the graphic/art/ photography areas, where doing well because they picked up a lot of extra buyers running away from Adobe’s Subscription model. Particular at the start up adobe did ot upgrade much. The champions were upgrading often and charging a smallish amount (20-30%) for the upgrade, and this also went down well with users.

Things have changed a lot of the last two years. Adobe have reduced subscription options (particularly for a single piece of software or group of complimentary tools) and increased subscription for the full creative ? to a ludicrous level (if you aren’t using it for a profitable business). This is clearly gouging a customer base. Not nice and another way or suggesting they are cutting of your nose to spite your face.

Unfortunately the price of upgrades are creeping up to 70-80% of the first license. If the software has been upgraded significantly that may be ok. A couple of suppliers prompting upgrades aren’t yet advertising an upgrade price, if one is even to be offered. Perhaps waiting 2-3 upgrade cycles is still ok. However it is rapidly reaching the case where if you are a loyal software user the amount you pay annually is not a lot different between perpetual licensee and subscriptions.  Both teams are gouging their user base. Possibly there is a little churning of software sold to the same number of users. In both cases we the users are the losers.

The case of Luminar Neo, is a particularly blantant attempt. It is probably a market driven ploy trying to prompt hype aboput all new, limit time/number pre-purchase seats, etc, etc but I personally just see something that isn’t legacy compatible and does not offer a  bigger step forward as is being over-hyped. I have Luminar AI and love it (not as my main photo editor that’s still ON1) but because some of the AI features are really useful and time saving. I feel I share a lot this think with Peter ForsgÃ¥rd . Until there is a trial version I can try I will not commit to spending anything on what is still vapourware.


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